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Business Writing Courses:
3 Easy Ways to Power Up Your Writing
How to Craft a Communication Strategy
Achieve more at work with these quick and easy business writing courses: 3 Easy Ways to Power Up Your Writing, and How to Craft a Communiction Strategy.
Both business writing courses address specific challenges. The first helps you get more impact in all your writing, so you'll get the results you want. The second of the business writing courses addresses the issue of writing a communication strategy, which of course is a more targeted type of skill.
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3 Easy Ways to Power Up Your Writing, our first business writing course, will make your written documents more readable, more lively, and more effective. And, you'll learn how do it quickly, easily, and inexpensively using our concise booklet.
Read it, spend an hour or two practicing on the sample document that's included, and the business writing training will have you powering up your written communication right away.
It doesn't matter for whom you write, the three techniques in this business writing course work in all genres, from fiction to writing business reports.
You get a packed, 12-page booklet with:
- a description of the three techniques
- explanations of how to apply them
- a practice document for re-writing (as many times as you wish)
- an example document using the three techniques
Imagine the satisfaction you'll derive from writing more effectively and more confidently, and after reading 3 Easy Ways to Power Up Your Writing you'll be on your way.
Making transitions between sentences and paragraphs is one of the three quick and easy techniques in this business writing course. Here's an excerpt from 3 Easy Ways to Power Up Your Writing:
The second technique? Transitions between sentences and paragraphs. Consider the phrase, 'For example'; would you agree that it bridges the thoughts in two separate paragraphs? And, what about my use of question marks in these notes? Do they make you want to read the next sentence?
Tips for adding transitions
First, note how many of the sentences in the exercise document begin with articles, such as 'The', and 'A'. The regular appearance of such articles suggests there are too many sentences or paragraphs without transitions.
Second, look for opportunities to put in transitional words like 'and', 'but', 'yet', 'because'. These words suggest there's more to come, and you'll rarely lose readers in a sentence or clause that begins with one of these words.
Third, look for places to use pronouns, and especially personal pronouns, including 'she', 'he', 'we', and 'it'. A pronoun always refers back to a noun, which almost always makes a pronoun a transitional agent.
Fourth, look for places to open with a dependent clause, including openers such as 'If' and 'Whether'. If you open with a dependent clause, for example, you make the reader curious, which denies her the opportunity to quit reading.
Trouble making a transition - such as the one into "The course is a teleclass..." in the exercise document - suggests the sentence does not belong where it's placed. Perhaps the sentence or idea needs to move elsewhere in the document, or be cut altogether.
3 Easy Ways to Power Up Your Writing and How to Craft A Communication Strategy were written by Robert F. Abbott, a veteran radio news writer, online business communication writer, and author of two books: the forthcoming: Meet the New Owners: How Working People are Buying Up Big Business and A Manager's Guide to Newsletters: Communicating for Results , also from Word Engines Press Inc.
For immediate access to your new booklet, follow the instructions on each page after you click the button to buy (including the Return to Merchant page). If for some reason you still don't have access, send an email message to wordengines@gmail.com and we will email your new booklet within a few hours.
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Your payment will be made securely, through PayPal, to Word Engines Press Inc. / wordengines@gmail.com
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Your satisfaction guaranteed - and we'll give you 90 days to decide: If -- for any reason -- you're not satisfied, simply send an email to wordengines@gmail.com within the next 90 days and you'll get a complete refund.
How to Craft a Communication Strategy is the second of our two business writing courses.
Do you have an important message or need to communicate with important people?
To do so effectively, you have to begin before you begin -- before you begin putting words on paper, that is!
Effective communication begins with a strategy. A plan and a statement that ensure you put your words into the right framework.
How to Craft a Communication Strategy, guides you through the four steps involved in developing a strategy and a statement for the strategy.
In this concise, 16 page booklet you'll follow the story of John Smith, a manager who's faced with a communication challenge. You'll look over his shoulder as he works out his objectives, defines the needs of the people who will receive his message, reviews the vehicles (media) for communicating his message, and develop a strategy statement.
At each stage of the journey, you'll not only see his example, but all the key points have been set out clearly for you. After reading this booklet, you'll be ready to pull out a piece of paper and write your own strategy.
Here's an excerpt from How to Craft a Communication Strategy:
Why Would They Respond?
Smith has his plan ready to go, he knows what he wants to
do. Now he needs to think about the recipients.
He expects the VP Manufacturing to respond to his personal requests,
because they've had a good working relationship. In addition, the VP
also has a vested interest in greater sales.
He also expects the sales managers to pass along the information.
They share Smith's professional interest in doing well, both
individually and for the company.
Both the VP of Manufacturing and the sales reps will be willing and
able to respond.
But, Smith isn't sure whether or not the sales reps will respond to
his messages, whether through written or verbal communication. Will
they regularly update their materials, and will they pass on copies
to clients? That's the critical question.
He knows their responses can be divided into two parts: willingness
and ability. The ability part won't be a problem, he's sure, because
working with the new information demands no new skills or expertise.
It could be described as doing more of the same, but doing it more
conscientiously.
Willingness is the tricky part, Smith believes. Many of the sales
reps are veterans, and they've reached a comfort level with their
commission income. That means he'll need to find a way to change
their willingness, and in this case it means finding a relevant
motivator.
Willingness, or motivation to respond, can be made up of one or
several factors, including: relevance of the message, credibility of
the person sending the message, emotion, and consistency between the
values of the person sending the message and the person receiving it.
Forecasting the responsiveness of recipients helps us anticipate
important hurdles.
How to Craft a Communication Strategy, is also available immediately; again, follow the instructions on each page after you click the button to buy (including the Return to Merchant page). If for some reason you still don't have access, send an email message to wordengines@gmail.com and we will email your new booklet within a few hours.
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Your payment will be made securely, through PayPal, to Word Engines Press Inc. / wordengines@gmail.com
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Special Offer
Get both business writing courses for just $10.00, a saving of $4.00. Same conditions apply: immediate downloads and 90 day guarantee, plus...
Bonus: In addition, when you buy both business writing courses, you'll also receive a free copy of a third booklet, Communication Flows in Organizations. After reading it, you'll know how to use upward, downward, and lateral communication effectively; and you'll gain insight into the office grapevine.
Click here to get all three booklets for just $10.00:
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Your payment will be made securely, through PayPal, to Word Engines Press Inc. / wordengines@gmail.com
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Your satisfaction guaranteed - and we'll give you 90 days to decide: If -- for any reason -- you're not satisfied, simply send an email to wordengines@gmail.com within the next 90 days and you'll get a complete refund.
More Business Writing Courses Resources
Articles
See my article, Business Writing Courses: The Critical Objective for Business Writing Courses, at HubPages.com
More business writing courses articles at:
http://www.business-writing-courses.net/articles.html
For free ideas that constitute a set of mini business writing courses, please see
the collection of my articles at communication-newsletter.com . And, you
can find the equivalent of business writing courses, in free excerpts from A Manager's Guide to Newsletters: Communicating for Results.
Contact Us:
To contact Word Engines Press Inc. or Robert F. Abbott, please click on this link:
http://www.business-writing-courses.net/contact.html
Business Writing Courses ©Robert Abbott, 2008 All Rights Reserved |
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